Fresh Taiwan | Media Coverage
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Media Coverage

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2017

Fresh Taiwan at NY NOW 2017 Building on Last Year’s Success, Taiwanese Quality Lifestyle Wins over American Market

The “Fresh Taiwan” project launched by the Ministry of Culture has showcased Taiwanese creative brands at various major shows around the world through the “Fresh Taiwan” pavilion since 2012. Last year, Fresh Taiwan participated in NY Now for the first time, and was a big hit among visitors, successfully triggering the American market’s interests in Taiwanese brands! Chord&Major’s high-end headsets are now available in New York Opera House, and the company has successfully expanded to other stores and distribution channels; Daqi Concept’s birdcage-shaped bluetooth speaker has been chosen to the iconic MoMA gift shop; HMM also successfully gained the recognition of renowned men’s fashion brand Kenneth Cole. This year, Fresh Taiwan will be exhibited at NY NOW again, and the delegation is headlined by three Taiwanese coffee brewing instrument brands; Fresh Taiwan will also showcase Taiwanese coffee beans, aiming to further explore the coffee-loving American market.

Fresh Coffee Bar—Experiential Display Attracts American Buyers

In recent years, the trend of hand drip coffee has taken Taiwan by storm. Consumers now pay more and more attention to the quality of coffee. Many Taiwanese brands have taken advantage of the popular trend and launched coffee brewing instrument. This year’s Fresh Taiwan pavilion specially features a bar area for fresh hand drip Taiwanese coffee to also display coffee brewing instrument; the rich coffee fragrance will attract American buyers, and facilitate more business. “TOAST”is a design brand founded by second-generation owner of the established domestic stainless steel brand Day & Day Trading Corporation. The H.A.N.D. series featured at the pavilion this year has clean and elegant design and is made of the popular material copper. “bi.du.haev” is a collection of high-end coffee brewing products launched by Happiness.Key, combining Oblik hand drip coffee base with cement to create artwork-like brewing instrument. The “bi.du.haev” cold brew system sets new aesthetic standard for cold brew coffee dripper; made of glass, the system turns the dripping process into an art performance, where the innovative design abandons traditional frame to save space. HMM also exhibits Sqoop coffee spoon, Gaze hand drip coffee filter set, and Mugr mug with wooden handle, introducing products for all aspects of the coffee brewing process.

From Dinning Table to Study—Satisfying the Needs of Quality Modern Life

In addition to coffee brewing instrument, brands participating in this year’s Fresh Taiwan comprehensively satisfy all needs of quality modern life from dining table to study! “Shiang Design” cooperates with ceramics factories in Yingge to present the Plate-R oval plate, challenging the limit of the art of ceramics with the 0.5 cm body and shrunken edge and creating the minimalist plate with a sense of buoyancy. The egg-shaped boxes of the Landscape series by “Danzo” create sceneries on tabletop with aluminum alloy; consumers can freely choose to put hills, valleys, volcanoes, and waterfalls on their table, creating personalized tabletop corners. “Singular Concept” launches the Linear lamp, cooperating with Taiwan Railways Administration’s electric multiple unit train manufacturer to create the design of curved thin tube, and presenting an exquisite LED light that exhibits a techno style.

Young Designers’ Playful Innovations of Materials Selected to the Theme Show

The coaster and dessert plate from Studio Lim’s fiber woodenware series are made of environmental-friendly linen fiber the designer learned about when studying at Royal College of Art, and feature Taiwan’s local lacquer craft. The coaster and dessert plate have been selected to the theme show at this year’s NY Now entitled “Sustainability,” which has a strict selection process. “fyber forma” is a fashion brand established by second-generation owner of an apparel manufacturer, and is one of the first five companies around the world to use Dupont’s patented Tyvek material. The lightweight material is waterproof and tear resistant, and has been used for handbags and shopping bags for its paper-like texture. The designer overcame challenges in coloring and sewing, creating unique personalized style using the innovative material.

Toys for Adults and Children Inspire Playful Spirit

Bookshelf designed by Chihong is inspired by swing, fusing into the design the shape of swing and the concept of swinging to make reading more fun, providing a fun and imaginative space in rapid-paced and stressful everyday life. “eguchi toys” is a brand founded by Japanese designer Eguchi Kentaro, who moved to Taiwan after marrying his Taiwanese wife; the couple run a Montessori kindergarten, and became interested in making toys for children. The Pelican series featuring fine craftsmanship are toys made of wood with warm and vibrant colors, and their exquisiteness has impressed many foreign buyers!

Participating in NY Now for the Second Time—Continues to Explore the American Market

NY Now is held twice a year (January and August); founded in 1928, it celebrates its 89th anniversary this year. Not just in the United States, NY Now has become one of world’s most renowned gift and consumer goods shows, comparable to Ambiente Frankfurt and Maison & Objet Paris. The show features three sections: Home, Lifestyle, and Handmade, and every year, it attracts over 100,000 items in over 400 categories by 2,500 exhibitors from around the world, as well as over 55,000 professional buyers and visitors from 74 countries and all over the United States.

This year, Fresh Taiwan participates in NY Now for the second time, and with fine products, the pavilion has successfully been selected to the Accent on Design section that emphasizes innovation, originality, and new products after going through a strict reviewing process. Professional buyers always pay much attention to this section. This year’s Fresh Taiwan features coffee brewing instrument, From Dinning Table to Study, and toys, keeping pace with the quality of life pursued by modern people. All products meet the American market’s needs for Christmas gifts, and the pavilion will continue building on the success of last year to gain more exposure for Taiwanese brands and achieve greater results!

Fresh Taiwan at NY NOW

Time: 20-23 August 2017

Venue: Level 3, Javits Center (Jacob K . Javits Convention Center), NYC

Booth number: 3930, HOME: Accent on Design

Fresh Taiwan Official Website: http://ccimarketing.org.tw/

Fresh Taiwan FB Page: http://www.facebook.com/ccimarketing

Media Contact

Taiwan Design Center

Stanley Chen / 886-2-27458199 #467 / stanley_chen@tdc.org.tw

Micky Su / 886-2-27458199 #579 / micky_su@tdc.org.tw

More information link :2017 Fresh Taiwan at NY NOW_Press Release

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2016

Wallpaper 2016.02.25

1Design dispatch:highlights from Ambiente 2016

This year’s Ambiente design fair in Frankfurt – which ran from 12~16 February – was the biggest to date, with around 137,000 visitors and 4,387 stands crammed into its 27 halls and 308,000 sq m of exhibition space. Apparently, you would have to trudge around 47km to visit every stand. It is an overwhelming, tiring experience, but the best things in life are rarely the easiest.

La Vie 2016.2

1

La Vie

自由時報 2016.01.11

32016 法蘭克福春季消費品展

近幾年來,由文化部推行的「文化創意產業國際拓展計畫」,即以推廣台灣文創產業至海外為目的,並公開徵選優秀的文創業者及產品參與各大國際型的重要展會。而2016年「法蘭克福春季消費品展」,將從2月12日至2月16日於德國展開,本文採訪的這3個台灣品牌,也將前往齊赴盛會。

2015

旺報 2015.6.18

22

陳郁秀推台品牌 原相結合時尚

期待優質生活,華人文創近年發燒,但根據政府統計2010到2012年,台灣文創公司增加了1742家,產值卻縮水了87億元。從擔任文建會主委時就積極推動文創的陳郁秀回顧台灣品牌的來時路,她認為台灣正走在歷史的十字路口,擁有文創的優勢條件,只是缺乏整合的翻轉能量。

東森新聞雲 2015.6.17

33

Fresh Taiwan 將帶領台灣文創業者前往國際展會

帶領國內文創業者進軍國際市場,文化部自2012年起,每年會徵選文創業者以「Fresh Taiwan」台灣館參與國際重要文創展會,文化部表示,今年除了徵選品牌廠商參展,還特別媒合經紀代理商共同參展,藉由專業的經紀代理商協助參展廠商進行現場貿易與接洽,爭取更多的國際訂單與合作機會,在授權類型展會方面,今年開始由美洲轉往亞洲出發。

聯合新聞網 2015.6.17

44

Fresh Taiwan台灣館 參與國際文創展會

2012年起,文化部每年徵選文創業者以「Fresh Taiwan」台灣館參與國際重要文創展會,協助國內文創業者進軍國際市場,帶領台灣文創品牌廠商走向世界。文化部於17日在華山舉辦「Fresh Taiwan 啟動記者會」,宣告接下來將帶領台灣文創品牌前往日本授權展、巴黎家具家飾展、上海國際時尚居家用品展及曼谷國際禮品家飾展等。文化部表示,今年2月首站「法蘭克福春季消費品展」已落幕,目前追蹤預估產值上看新台幣2,500萬元。「Fresh Taiwan」緊接者登場的是7月「日本授權展」、9月「巴黎家具家飾展」、「上海國際時尚居家用品展」及10月「曼谷國際禮品家飾展」等。文化部指出,今年「Fresh Taiwan」與以往不同,除了徵選品牌廠商參展之外,還特別媒合經紀代理商共同參展,將藉由專業的經紀代理商協助參展廠商進行現場貿易與接洽,爭取更多的國際訂單與國際合作機會。

蕃新聞 2015.6.17

55

2015 Fresh Taiwan文創經紀助陣

首次邀請專業文創經紀人參與,協助國內文創業者進軍國際市場,帶領優質品牌廠商走向世界。在授權類型展會方面,開始由美洲轉往往亞洲出發,今年2月首站「法蘭克福春季消費品展」(Ambiente)已圓滿落幕,目前追蹤預估產值上看新台幣2,500萬元。緊接者登場的是7月「日本授權展」、9月「巴黎家具家飾展」、「上海國際時尚居家用品展」及10月「曼谷國際禮品家飾展」等。

中央通訊社 2015.6.17

9

專業文創經紀人首次參展2015 Fresh Taiwan開新局

自立晚報 2015.6.18

9

行銷文創實力 文化部Fresh Taiwan啟動

中國時報 2015.6.19

9

文化部率文創業者開拓國際市場

聯合影音 2015.6.23

9

Fresh Taiwan台灣館參與國際文創展會

聯合報 2015.3.28

10

妙家居讓世界看見台灣

自由時報 2015.3.17

11

2015法蘭克福春季消費品展

奇摩新聞 2015.2.14

9

2015法蘭克福春季消費品展

東森新聞雲 2015.2.14

13

2015法蘭克福春季消費品展

2014

工商時報 2014.07.11

1

台品牌圖像吸睛,韓、美商邀合作

中時電子報 2014.06.09

2

台文創品牌,赴日參展

Yahoo奇摩新聞 2014.06.09

3

台文創品牌,赴日參展

工商時報 2014.06.09

4

台文創品牌,赴日參展

品牌新聞 2014.06.08

5

台文創品牌,赴日參展

中華民國僑務委員會 2014.06.08

6

東京家居設計展,台展品亮眼

優仕網 2014.06.07

7

台灣工藝精品,東京家居設計展亮相

寶島新聞 2014.06.06

9

台灣精銳文創品牌分進合擊「2014東京國際家居生活設計展」

台北駐日經濟文化代表處駐地新聞 2014.06.06

10

「2014東京家居設計展」台灣品牌雜貨參展亮相

中國時報 2014.06.05

11

台灣工藝精品,東京家居設計展亮相

中時電子報 2014.06.05

12

居家用品 台灣工藝精品 東京家居設計展亮相

文化部 文化新聞 2014.06.05

13

台灣精銳文創品牌分進合擊「2014東京國際家居生活設計展」

中央社 2014.06.04

14

東京家居設計展,台灣展品亮眼

中時電子報 2014.06.04

15

東京家居設計展,台灣展品亮眼

Sina新浪新聞 2014.06.04

16

東京家居設計展,台灣展品亮眼

聯合新聞網 2014.06.04

17

東京家居設計展,台灣展品亮眼

中央廣播電台 2014.06.04

18

東京家居設計展,台灣展品亮眼

中時電子報 2014.06.04

19

台灣文創業者,進軍日本市場

聯合新聞網 2014.06.04

20

「故宮神話」搶先到東京家居設計展探路

yam蕃薯藤新聞 2014.06.04

21

東家家居設計展,台灣展品亮眼

HiNet新聞社群 2014.06.04

22

東京家居設計展,台灣展品亮眼

Yahoo新聞 國際版 2014.06.04

23

東京家居設計展,台灣展品亮眼

新唐人電視台 2014.06.01

24

東京家居設計展,台灣展品亮眼

2013

Marie Claire Maison 2013.10.20

2013 巴黎家具家飾展

CASA 2013.10.7

9

2013 巴黎家具家飾展

ALDEIA 2013.10.2

16

2013 巴黎家具家飾展

MY ECODESIGN 2013.9.30

17

2013 巴黎家具家飾展

LE DEVOIR 2013.9.28

18

2013 巴黎家具家飾展

MAXIMILIANO VILLEGAS 2013.9.28

19

2013 巴黎家具家飾展

MAXIMILIANO VILLEGAS 2013.9.24

20

2013 巴黎家具家飾展

LA DECO DECODEE 2013.9.22

21

2013 巴黎家具家飾展

LE FIGARO 2013.9.20

22

2013 巴黎家具家飾展

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2013 巴黎家具家飾展

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2013 巴黎家具家飾展

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25

2013 巴黎家具家飾展