The “Fresh Taiwan” project launched by the Ministry of Culture has showcased Taiwanese creative brands at various major shows around the world through the “Fresh Taiwan” pavilion since 2012. Last year, Fresh Taiwan participated in NY Now for the first time, and was a big hit among visitors, successfully triggering the American market’s interests in Taiwanese brands! Chord&Major’s high-end headsets are now available in New York Opera House, and the company has successfully expanded to other stores and distribution channels; Daqi Concept’s birdcage-shaped bluetooth speaker has been chosen to the iconic MoMA gift shop; HMM also successfully gained the recognition of renowned men’s fashion brand Kenneth Cole. This year, Fresh Taiwan will be exhibited at NY NOW again, and the delegation is headlined by three Taiwanese coffee brewing instrument brands; Fresh Taiwan will also showcase Taiwanese coffee beans, aiming to further explore the coffee-loving American market.
Fresh Coffee Bar—Experiential Display Attracts American Buyers
In recent years, the trend of hand drip coffee has taken Taiwan by storm. Consumers now pay more and more attention to the quality of coffee. Many Taiwanese brands have taken advantage of the popular trend and launched coffee brewing instrument. This year’s Fresh Taiwan pavilion specially features a bar area for fresh hand drip Taiwanese coffee to also display coffee brewing instrument; the rich coffee fragrance will attract American buyers, and facilitate more business. “TOAST”is a design brand founded by second-generation owner of the established domestic stainless steel brand Day & Day Trading Corporation. The H.A.N.D. series featured at the pavilion this year has clean and elegant design and is made of the popular material copper. “bi.du.haev” is a collection of high-end coffee brewing products launched by Happiness.Key, combining Oblik hand drip coffee base with cement to create artwork-like brewing instrument. The “bi.du.haev” cold brew system sets new aesthetic standard for cold brew coffee dripper; made of glass, the system turns the dripping process into an art performance, where the innovative design abandons traditional frame to save space. HMM also exhibits Sqoop coffee spoon, Gaze hand drip coffee filter set, and Mugr mug with wooden handle, introducing products for all aspects of the coffee brewing process.
From Dinning Table to Study—Satisfying the Needs of Quality Modern Life
In addition to coffee brewing instrument, brands participating in this year’s Fresh Taiwan comprehensively satisfy all needs of quality modern life from dining table to study! “Shiang Design” cooperates with ceramics factories in Yingge to present the Plate-R oval plate, challenging the limit of the art of ceramics with the 0.5 cm body and shrunken edge and creating the minimalist plate with a sense of buoyancy. The egg-shaped boxes of the Landscape series by “Danzo” create sceneries on tabletop with aluminum alloy; consumers can freely choose to put hills, valleys, volcanoes, and waterfalls on their table, creating personalized tabletop corners. “Singular Concept” launches the Linear lamp, cooperating with Taiwan Railways Administration’s electric multiple unit train manufacturer to create the design of curved thin tube, and presenting an exquisite LED light that exhibits a techno style.
Young Designers’ Playful Innovations of Materials Selected to the Theme Show
The coaster and dessert plate from Studio Lim’s fiber woodenware series are made of environmental-friendly linen fiber the designer learned about when studying at Royal College of Art, and feature Taiwan’s local lacquer craft. The coaster and dessert plate have been selected to the theme show at this year’s NY Now entitled “Sustainability,” which has a strict selection process. “fyber forma” is a fashion brand established by second-generation owner of an apparel manufacturer, and is one of the first five companies around the world to use Dupont’s patented Tyvek material. The lightweight material is waterproof and tear resistant, and has been used for handbags and shopping bags for its paper-like texture. The designer overcame challenges in coloring and sewing, creating unique personalized style using the innovative material.
Toys for Adults and Children Inspire Playful Spirit
Bookshelf designed by Chihong is inspired by swing, fusing into the design the shape of swing and the concept of swinging to make reading more fun, providing a fun and imaginative space in rapid-paced and stressful everyday life. “eguchi toys” is a brand founded by Japanese designer Eguchi Kentaro, who moved to Taiwan after marrying his Taiwanese wife; the couple run a Montessori kindergarten, and became interested in making toys for children. The Pelican series featuring fine craftsmanship are toys made of wood with warm and vibrant colors, and their exquisiteness has impressed many foreign buyers!
Participating in NY Now for the Second Time—Continues to Explore the American Market
NY Now is held twice a year (January and August); founded in 1928, it celebrates its 89th anniversary this year. Not just in the United States, NY Now has become one of world’s most renowned gift and consumer goods shows, comparable to Ambiente Frankfurt and Maison & Objet Paris. The show features three sections: Home, Lifestyle, and Handmade, and every year, it attracts over 100,000 items in over 400 categories by 2,500 exhibitors from around the world, as well as over 55,000 professional buyers and visitors from 74 countries and all over the United States.
This year, Fresh Taiwan participates in NY Now for the second time, and with fine products, the pavilion has successfully been selected to the Accent on Design section that emphasizes innovation, originality, and new products after going through a strict reviewing process. Professional buyers always pay much attention to this section. This year’s Fresh Taiwan features coffee brewing instrument, From Dinning Table to Study, and toys, keeping pace with the quality of life pursued by modern people. All products meet the American market’s needs for Christmas gifts, and the pavilion will continue building on the success of last year to gain more exposure for Taiwanese brands and achieve greater results!
【Fresh Taiwan at NY NOW】
Time: 20-23 August 2017
Venue: Level 3, Javits Center (Jacob K . Javits Convention Center), NYC
Booth number: 3930, HOME: Accent on Design
Fresh Taiwan Official Website: http://ccimarketing.org.tw/
Fresh Taiwan FB Page: http://www.facebook.com/ccimarketing
Taiwan Design Center
Stanley Chen / 886-2-27458199 #467 / firstname.lastname@example.org
Micky Su / 886-2-27458199 #579 / email@example.com
More information link ：2017 Fresh Taiwan at NY NOW_Press Release
This year’s Ambiente design fair in Frankfurt – which ran from 12~16 February – was the biggest to date, with around 137,000 visitors and 4,387 stands crammed into its 27 halls and 308,000 sq m of exhibition space. Apparently, you would have to trudge around 47km to visit every stand. It is an overwhelming, tiring experience, but the best things in life are rarely the easiest.
2012年起，文化部每年徵選文創業者以「Fresh Taiwan」台灣館參與國際重要文創展會，協助國內文創業者進軍國際市場，帶領台灣文創品牌廠商走向世界。文化部於17日在華山舉辦「Fresh Taiwan 啟動記者會」，宣告接下來將帶領台灣文創品牌前往日本授權展、巴黎家具家飾展、上海國際時尚居家用品展及曼谷國際禮品家飾展等。文化部表示，今年2月首站「法蘭克福春季消費品展」已落幕，目前追蹤預估產值上看新台幣2,500萬元。「Fresh Taiwan」緊接者登場的是7月「日本授權展」、9月「巴黎家具家飾展」、「上海國際時尚居家用品展」及10月「曼谷國際禮品家飾展」等。文化部指出，今年「Fresh Taiwan」與以往不同，除了徵選品牌廠商參展之外，還特別媒合經紀代理商共同參展，將藉由專業的經紀代理商協助參展廠商進行現場貿易與接洽，爭取更多的國際訂單與國際合作機會。