Organized by Ministry of Culture, “Fresh Taiwan” has focused on the ASEAN markets in recent years, supporting Taiwanese brands through concrete actions. This year, “Fresh Taiwan” marches to Southeast Asia’s largest “STYLE Bangkok” for the sixth time, which will take place from October 17 to 21 at Design Hall, Bangkok International Trade & Exhibition Center (BITEC). According to Ministry of Culture, this year’s Fresh Taiwan will take on an innovative and vibrant image, adopting the concept of “highlight” for the Taiwan Pavilion and leading 10 Taiwanese brands with great global prospects to the much-anticipated event, and continues to explore New Southbound cultural and creative business opportunities, marketing Taiwan to the rest of the world!
Among the ten participating brands, other than bi.du.haev and Fyber Forma, the other eight brands—49101 Electronics, Vinaera, Eye Candle, Singular Concept, Conquer Casa, Hands, Dilio, CLARECHEN—are participating in STYLE Bangkok for the first time, displaying the abundant new energy of Taiwanese design. This year’s brands showcase bold imaginations, ground-breaking innovative ideas, patented functionalities, and attention to quality and details, presenting visiting international buyers a novel and refreshing sensation.
Furthermore, Bangkok is a city with significant international consumption potential, which has driven robust business opportunities of local boutique stores. This year, Fresh Taiwan also takes the opportunity to introduce Taiwanese brands to B2C distribution channel by cooperating with famed local design select shop, Room Concept Store, to hold a limited-time pop-up shop at EmQuartier, a major local department store, from October 5 to 15, with an aim to promote Taiwan Pavilion ahead of the main event, and trigger buying interests, while also testing the local consumer market for Taiwanese design brands.
Incorporating Technology into Everyday Aesthetics- Brilliantly Showcasing Taiwan’s New Lifestyle
This year’s participating brands have brought diverse products, including daily utensils, home décor items, baby products, fashion accessories, and design crafts, putting Taiwan’s new lifestyle on display. Design aesthetics is combined with innovative techniques for smart living: the patented electric wine aerator of “Vinaera” can aerate wine quickly, enhancing daily life through innovative technology; “49101 Electronics” presents the new generation Changer Bluetooth Earphones for high quality music at an affordable price, which are equipped with the functions of self-charging, and smart design that (steals) power. Fashion brands are tapping into interdisciplinary business opportunities: “Fyber Forma” POCKET is made for urban exploration, using the environmental-friendly Tyvek® material for a lightweight, waterproof, and slick design; “Eye Candle” features incense candles with intriguing designs. Both brands boldly attempt to launch new collections in collaboration with other brands and are both popular among younger generation.
Emphasizing both Quality and Charm- Breaking Design Conventions with Innovative Imaginations
Quality daily living: “Singular Concept” Slit brings new inspirations to everyday living; “bi.du.haev” creates quality life of coffee through exquisite craftsmanship; “Conquer Casa” combines simple concrete base with paper lamp to introduce tranquility and Zen into life. Fun and practical daily accessories: “Hands” combines Taiwan’s traditional feather duster with marble base to revolutionize home cleaning; “CLARECHEN” studies behaviors of babies to launch practical and humorous baby products; “Dilio” brings humorous and quality home décor items to explore the market in Bangkok.
In addition to presenting new image and new brands to generate buzz, this year’s Fresh Taiwan also focuses on integrating the resources explored over the years, both in and out the exhibition and online and offline, to help Taiwanese brands to take the ASEAN market by storm at STYLE Bangkok.
2019 STYLE Bangkok
Exhibition Period: October 17 to 21, 2019
Venue: Bangkok International Trade & Exhibition Center (BITEC)
Pop-up Shop Information
2019 Fresh Taiwan Pop Up Shop
Period: October 5 to 15, 2019
Location: Room Concept Store 3F, EmQuartier, Sukhumvit Rd., Bangkok, Thailand
Official Website: https://ccimarketing.org.tw/
Facebook Fanpage: https://www.facebook.com/freshtaiwan.tw/