Taiwanese cultural and creative industry competed with the top bands of the world! This year, Ministry of Culture led “Fresh Taiwan” pavilion to the world’s largest NY Now for the fourth time, and was selected to the Accent on Design section that values originality and innovation again. This year, Fresh Taiwan was given a better spot next to renowned global brands, such as famous French design brand Lexon, Canadian home living brand Umbra, and Japanese lifestyle brand +d, proving that Taiwan’s quality and innovative design strength has earned the recognition of the organizer and successfully entered the ranks of premium global brands, competing for popularity at the major global event!
The 2019 NY Now took place from August 11 to 14 at the Jacob K. Javits Convention Center of New York. From the opening of the convention, “Fresh Taiwan” pavilion garnered the attention of many international buyers, established channels, and design select shops, such as the popular British distribution channel Megastore under Virgin Group, Event Network, LLC, that focuses on museums of history and culture and aquariums in North America, renowned American apparel and home living select store Urban Outfitters that has over 200 stores across the world, and Canadian home living design brand Umbra; all these brands showed high level of interest in the innovative and exquisite designs of Taiwan, and made inquiries at the convention regarding cooperation opportunities.
“Fresh Taiwan” held an opening tea party on August 11, and Deputy Director Andrew Yang of Taipei Economic and Cultural Office in New York, Mr. and Mrs. Chang Su-pao of the Cultural Center of TECO in New York, and Director Lan Su-chi of TAITRA Office in New York, all attended the party to show support for local Taiwanese brands, hoping that Taiwan’s world-class design capacity could be seen by the world. The party attracted many members of international and domestic media and international buyers, and the atmosphere was robust and cheerful. All ten Taiwanese brands participating this year embrace innovation and showcase unique, quality products; they are: 22Studio, Paper Shoot, Kanari, Celia & Perah, ystudio, Studio Smoll, Kamaro’an, Mordeco, Yenchenyawan design studio, and eguchi toys.
This was the fourth time “Fresh Taiwan” participated in NY Now. After years of dedication and hard work, Taiwanese cultural and creative industry has impressed many international buyers. Last year, Fresh Taiwan successfully facilitated cooperation with the Solomon R. Guggenheim Museum, National Gallery of Art, National Building Museum, Cooper Hewitt Smithsonian Design Museum, German fountain pen brand Kaweco, American bookstore chain Barnes & Nobles, American online gift shop Uncommongood, and American online store Cool Material, successfully exploring the international market.
With its 91-year history, NY Now is not just a major event for international traders in New York City, but also a key convention for global gift buyers; it is equally revered as Maison & Objet in Paris and Ambiente in Frankfurt. Every year, NY Now attracts 2300 brands and over 25,000 buyers and professionals from 70 countries around the world, and it is a great stage for many home living, fashion, and handicraft brands to gain exposure and showcase new products.
New York this summer is full of the flavors of Taiwan. In addition to “Fresh Taiwan” participating in NY Now for the fourth time, the Taiwanese Bubble Tea Festival entering its third edition will also take place in late September; many of the participating brands will also join the festival as Taiwanese brands fight on a united front! We believe that through participation in various international design events, “Fresh Taiwan” will bring more Taiwanese brands onto the international stage in the future to succeed and thrive!
2019 NY Now opened on August 11, and Deputy Director Andrew Yang (R3 in the front) of Taipei Economic and Cultural Office in New York, Director Chang Su-pao (R2 in the front) of the Cultural Center of TECO in New York, Director Lan Su-chi (R5 in the back) of TAITRA Office in New York, and Deputy CEO Ai Shu-ting of Taiwan Design Center, all attended the party to show support for local Taiwanese brands.
Participating brand “Kanari” produces home décor items with modernized lines using metals. Design Director Wang Hsiang (L3) introduces Kanari’s popular iconic product “House” bottle-opener to Deputy Director Yang (L1) of TECO in New York and Director Chang Su-pao (L2) of Cultural Center of TECO.
Organized by Ministry of Culture, “Fresh Taiwan” leads ten Taiwanese brands to NY Now, an iconic global gift convention, this year, helping Taiwanese cultural and creative brands gain exposure on the international stage.
“Fresh Taiwan” participates in NY Now this year for the fourth time, and is once again selected to the Accent on Design section that values originality and innovation. Fresh Taiwan has earned a better spot this year, neighboring renowned international brands.
“eguchi toys” brings new product to NY Now this year. “Mini Bird” is easy to carry around and affordable, and a great gift option, catching the eyes of many buyers.